![]() Ms Taylor said: ‘There is certainly a segment of people – who often present as white men – who question the guide.’ Prof Furedi, who has already been critical of ‘woke’ campaigners limiting free speech, added: ‘If they can make us feel ashamed about the words we’ve been using for a long time, it’s a way of making us feeling ashamed about ourselves and our culture.’ ‘They are attributing to these phrases the worst possible motives, rather than taking a step back and seeing these expressions have got nothing to do with violent intent.’ There’s a tendency now to inflate in an alarmist way the meaning of words. But it’s not funny at all because the re-engineering of language subverts the way we think and our way of life. Last night Frank Furedi, emeritus professor of sociology at the University of Kent, warned: ‘Some people might regard these ultra-woke suggestions as harmless and even amusing. Last month, American news agency Associated Press issued an update to its style guide cautioning against the use of ‘the poor’ and ‘the French’ because they are deemed dehumanising. The publication of the guide will add more controversy to the debate over politically correct usages.Īuthor Anna Taylor is a communications director and ‘diversity, equity and inclusion champion’ at technology company Phenomenex How even seemingly innocuous sayings can inspire violent tendencies that do us a disservice when we communicate.’Īnother user posted: ‘I’ve tried to be more conscious of my language but I’ve missed many of these.’īut others pointed out that some phrases are not based in violence, such as ‘jump the gun’, which refers to runners in an athletics race starting too soon. Silicon Valley tech business adviser Jeremiah Owyang endorsed it, writing: ‘I didn’t even consider my language, I’ve used the phrases on the left too often.’Ī woman who works in advertising and marketing added: ‘While that may sound like some “wokie” nonsense, it’s fundamentally solid. The list has been shared on Twitter, where it received more than 30 million views. Pictured on the right are two columns with the one on the left, under the heading ‘Instead Of’, listing terms Ms Taylor deems unacceptable, with her alternatives in the right column under ‘Say This’. The guide is entitled Evolving From Violent Language and was created, perhaps unsurprisingly, in the ultra-woke US state California
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